The dark art of SEO is ….not that dark really!
Our SEO Process
A website is not much use if it cannot be found
SEO is the process of getting your site seen when people search for something that is relevant to your business. The big search engines such as Google, Yahoo and Bing are constantly evolving, keeping the online community on its toes in a effort to make sure that they produce the best result for their users.
At Ashford Web we have the knowledge and experience to shed a bright light on the on the Dark Arts of SEO – there’s nothing we enjoy more than sitting down with a big mug of tea and reading about the latest Google algorithm updates, and trawling through pages of technical reports – except maybe golf….beer….good food…..erm.
“If you have the key, you have the secret”
Keywords are the words or phrases potential customers will type into search engines. Researching and understanding the keywords that will generate not just traffic, but also business is the most important part of any SEO strategy and forms the backbone of all our SEO campaigns.
Keywords, site structure, title elements, meta tags, robots meta tag……sounds like fun eh?
Well it’s all part of onsite optimisation. When the search engines send out their spiders to crawl about (from left right actually) they look at a myriad of different factors, they look at the code and the content. Good onsite optimisation will produce a website that ranks well, excellent onsite optimisation will produce a site that ranks extremely well and engages the user, generating traffic and turning into business – that’s what it all about.
Backlinks, backlinks and more backlinks.
Nearly all offsite optimisation is about building backlinks, but it’s not easy. Do it the wrong way and the search engines will put you on the naughty step, it’s a very big naughty step, lots of websites are on it but there’s plenty of room for more. We can put together an offsite optimisation campaign, that will not only see you storming up to your rightful place in the rankings but also send the right people to your website.
If you think you need a bit of help with your websites SEO, but you’re not too sure what to do or where to go, get in touch or come and see us. After a chat we’ll conduct a free audit of your website, make recommendations, propose a campaign and give you competitive prices.